1f1f The nature of Engagement · Andy White’s Old Blog



The nature of Engagement

Had a conversation this morning with a super chap that runs a pest control business. He had just given an animated and amusing 10 minute talk about his business - I have heard him do many of these talks. What made this talk a bit different was it’s conversational nature - it’s open honest approach combined with stories and anecdotes. Towards the end, James mentioned his business and how it was different from other pest control businesses - nothing too heavy - just a pleasantly subtle reminder for us to consider him above others. The main essence? The content was informative, entertaining and useful - just like a podcast should be.

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