December 5th, 2006
Recorded this episode in the Red Deli cafe in Brighton for a change.
Online advertising is the most widely formed use of marketing on the web which generates millions of pounds/dollars of revenue every week. What is online advertising and how can it work for you? Dan and I look at it from the point of view of generating sales directly as well as utilizing site traffic to drive income. Daniel briefly introduces Google Adsense and its possibilities as well as discussing the key things that make online advertising work.
#16: Online Advertising [16:07m]:
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November 28th, 2006
Did a podcast this morning for the Hove Breakfast Club. What a great organisation. I’ve been a member for about 3 years now and can honestly attribute a large proportion of my business to it.
A message from the Breakfast Club [7:13m]:
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November 23rd, 2006
Had a great time at the Pizza On Rails gathering in London yesterday. All you Ruby On Rails developers out there - especailly in the South East - you need to be there next time. Have a listen to my little podcast…
Pizza On Rails [4:34m]:
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November 17th, 2006
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Jeremy talks with Andy about some of the more advance and less used features of Google’s Pay Per Click campaign management system, Adwords. Covering things like negative keywords, keyword insertion and the content network, the podcast will give you some hands on tips from the PPC experts.
#15: Advanced Pay Per Click [26:52m]:
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November 9th, 2006
Wooo. After a longer than wanted break we have episode 14.
Daniel Rowles talks with me about the effects and uses of community sites, and what this means in practice online. Covering how community sites can be used to drive traffic and promote brands, the podcast will get you up to speed with the latest buzz on online marketing and see how you can use it to your advantage.
#14: Community Website [14:55m]:
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October 20th, 2006
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In this episode, e-learning Creative Director Richard Middleton talks to Andy about how e-learning can be an important element in the Internet Marketer’s strategy. By communicating key messages to customers through learning material, e-learning can have a significant, high-impact role to play in educating customers about a product or service and in creating long-term brand loyalty.
#13: The Role of E-Learning [17:30m]:
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October 9th, 2006
This week we will be delving into the topic of Accessibility. Being a legal issue Website owners need to be making sure their site is accessible. Today Jeremy Jacobs will be speaking to Andy about the basics of Accessibility, what you need to know and where to get more help.
Resources mentioned in this episode:
#12: Website Accessibility [19:10m]:
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