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Archive for the 'Internet Marketing Podcast' Category

Internet Marketing: #12: Website Accessibility

Monday, October 9th, 2006

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This week we will be delving into the topic of Accessibility. Being a legal issue Website owners need to be making sure their site is accessible. Today Jeremy Jacobs will be speaking to Andy about the basics of Accessibility, what you need to know and where to get more help.

Resources mentioned in this episode:

RNIB Help line - 020 7391 2178
Dissabilities Rights Comission URL - http://www.drc-gb.org/library/website_accessibility_guidance/pas_78.aspx

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#12: Website Accessibility [19:10m]: Play Now | Play in Popup | Download

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Internet Marketing #11: Your Internet Marketing Strategy

Tuesday, October 3rd, 2006

Today Andy and Daniel cover your Internet Marketing Strategy. They cover some common questions such as: what is your approach to promoting your business online and how do you facilitate customer feedback.

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#11: Your Internet Marketing Strategy [18:09m]: Play Now | Play in Popup | Download

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Internet Marketing #10: The Role of Podcasting

Monday, September 25th, 2006

In this episode, Daniel and Andy examine the role of podcasting in your Internet Marketing strategy. The tables are turned as Andy gets a taste of his own medicine and is grilled by Daniel who asks a myriad of questions such as: how popular is podcasting, how do you produce a show and where do you get music suitable for podcasts.

Royalty Free Music websites mentioned in this podcast: http://www.royaltyfreemusic.com/clips.html
http://www.opuzz.com/
http://www.slicktracks.com/

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#10: The Role of Podcasting [19:24m]: Play Now | Play in Popup | Download

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Internet Marketing #9: Affiliate Marketing

Wednesday, September 13th, 2006

In this 9th episode we discuss Affiliate Marketing. It’s a topic that is causing a lot of buzz due to its revenue generating abilities. If you owna high traffic eCommerce website and want to generate more sales and income or are thinking of building a site, Affiliate Marketing maybe what you need. Daniel and I cover the basic concepts, discuss how it works in practice and give you some hands on hints and tips.

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#9: Affiliate Marketing [11:43m]: Play Now | Play in Popup | Download

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Internet Marketing #8: An introduction to Pay Per Click (PPC)

Wednesday, September 6th, 2006

This week we take at look at the subject of Pay Per Click. PPC can be an excellent means of getting targeted traffic to your website no matter now big or small your company. In this episode Jeremy Jacobs, Academy Internets very first Google Advertising Qualified Professional, will explain the basics of setting up a PPC campaign. We will be exploring who the biggest suppliers of paid for advertising are, what you need to know to get going and how to beat off your competitors.

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#8: An introduction to Pay Per Click (PPC) [32:36m]: Play Now | Play in Popup | Download

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Internet Marketing #7: Introduction to Analytics

Thursday, August 31st, 2006

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So having previously mentioned that we should cover Google Analytics, here we have it, in our seventh exciting episode of Internet Marketing. With me sitting in front of Google Analytics at the PC, Daniel talks me through some of the many features such as goals and funnels. It might be a good idea to listen to this while in front of Google Analytics - it will be like having Daniel talking over your shoulder.

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#7: Introduction to Analytics [23:05m]: Play Now | Play in Popup | Download

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Internet Marketing #6: Email Marketing

Friday, August 25th, 2006

In our sixth exciting episode, we talk about using email as a marketing tool. Email marketing offers a cost effective and targeted way of reaching existing and potential new customers. However there are a lot of factors that must be considered when building a campaign, including the pitfalls of spam filters, ineffective creative, bad lists and the Data Protection Act! Daniel and Andy walk you through the basics of Email marketing and give some hands on tips on how to create an effective campaign.

Daniel mentioned Pure - they can be found at http://www.pure360.com

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#6: Email Marketing [20:31m]: Play Now | Play in Popup | Download

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